Publicis settles FTC LiveRamp probe; New Mexico orders Meta to pay $25bn — privacy enforcement sharpens

Context

Publicis has reached a settlement with the FTC over its planned acquisition of LiveRamp, while a New Mexico judge ordered Meta to pay $25bn (£19bn) in penalties for misleading users about privacy. Retail media firm Kevel also raised $52m. Agency and platform teams handling identity data and privacy disclosures should note the penalty scale and the regulatory scrutiny of data consolidation deals.