Meta's Muse gains popularity, but personal shopping agents face adoption hurdles — Gartner says it's too early

Context

Meta's Muse is drawing strong interest, but Gartner analyst Eric Schmitt says it remains too early to judge how broadly or deeply consumers will adopt agentic shopping. The gap between a popular product and mainstream behavior change is the key tension here. Social and ecommerce teams planning around AI shopping agents should read the original to weigh timing and budget.