WRITER adds invisible, customer-specific watermarks to AI text — enterprises control traceability

Context

WRITER has introduced a text watermarking approach that lets enterprises enable invisible, customer-specific marks on AI-generated copy so they can identify and trace that output. The move gives brands ownership of detection rather than relying on third-party tools, which matters as AI-written content flows into campaigns and customer channels. Compliance, brand safety and content governance leads should check how the feature works in practice.