Tatari matches CTV ads to viewers more precisely — better targeting for multi-version creative

Context

Tatari has introduced an enhanced ad-matching approach for connected TV, aimed at ensuring that the increasing volume of AI-generated ad variants reaches the right audiences. As tools make it cheap to produce multiple creative versions, the bottleneck shifts to precise delivery, which is the point of this update. CTV planners and performance leads managing versioned campaigns should read the original piece.