Publicis closes LiveRamp acquisition — marketers must now weigh identity-data neutrality

Context

Publicis has completed its acquisition of LiveRamp, the identity and data-clean-room provider many brands use across multiple agencies and platforms. Digiday lays out the case for keeping LiveRamp in place and the case for moving off it, since a holding-company owner raises questions about neutrality and data access. Relevant for CMOs and media leads who rely on LiveRamp infrastructure and need to decide whether to stay, renegotiate, or diversify.