FTC unseals Amazon ad auction surcharge suit — alleged 250% price inflation hits Prime Day and Black Friday

Context

Newly unredacted FTC and state complaint details allege Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday. The allegations go directly to the transparency of Amazon's auction pricing, which many advertisers rely on for budget planning. Brands and agencies running heavy Amazon ad spend should review their peak-period performance data and watch how the case develops.