Enterprise brands rebuild commerce platforms for AI shopping agents — discoverability now depends on backend systems

Context

Enterprise brands are reworking their commerce platforms so their products can be surfaced and transacted by AI shopping agents. The piece argues that whether a brand appears in agentic commerce depends on the underlying systems behind its storefront, not just its front-end presence. Ecommerce, platform, and digital commerce leaders should read the original to gauge how urgently their own stack needs to adapt.