Opti Digital launches NEXA AI intelligence layer — publisher teams get cross-platform signals

Context

Opti Digital, an ad tech company focused on publisher revenue optimisation, has launched NEXA, an AI-powered intelligence layer that connects signals across its platform to speed up publisher decisions. The launch positions AI-driven orchestration as a core feature of yield tools rather than a standalone add-on. Publisher revenue and ad ops leaders evaluating their current optimisation stack should look at how NEXA's cross-signal approach compares with what they already use.