PubMatic goes all-in on agentic buying — raising questions about platform concentration power

Context

PubMatic is committing heavily to agentic buying, where AI agents execute and optimise programmatic ad purchases with less human intervention. AdExchanger's piece asks how much control a single supply-side platform should hold as automation deepens. Buyers and sell-side teams weighing agentic tools should read the original for the governance and transparency questions it raises.