Viant buys Waymark and Global takes Alight Media — AI video and UK outdoor consolidation advances

Context

Viant has acquired Waymark to strengthen its AI-powered video advertising capabilities, while Global has agreed to acquire Alight Media as part of a UK outdoor push. Both deals point to continued consolidation in programmatic video and out-of-home, where scale in creative automation and inventory is becoming a competitive requirement. Worth a look for ad-tech and OOH planning leads assessing vendor and partner landscapes.