EX.CO launches AI analyst for plain-language video performance reporting — self-serve analytics for publishers

Context

EX.CO, the streaming technology platform, has launched an AI analyst built into its reporting tools that lets publishers and media owners ask questions about video performance in plain language and receive reports and comparisons in seconds. It signals a broader shift toward conversational analytics in ad-supported video, where faster self-serve insight can reduce dependence on analyst teams. Publishers and media owners using CTV or streaming monetisation platforms should assess whether this lowers the barrier to performance reporting.