EU preliminarily finds TikTok in breach over addictive infinite scroll — DSA enforcement risk for feed design

Context

The European Commission has preliminarily found TikTok in breach of the Digital Services Act over its addictive design, including infinite scroll. Separately, Reddit is testing AI-generated product reviews built from community comments, and Google Ads is trialling weekly AI insight cards. Platform and performance teams should track how DSA design scrutiny could reshape feed-based ad inventory and engagement metrics.