Zefr extends brand safety and viewability measurement to CapCut and wider TikTok inventory — walled-garden verification broadens

Context

Zefr has extended its AI-powered brand safety, suitability, viewability and invalid traffic measurement to CapCut and to more TikTok formats, including TopView, image ads, search ads and brand auction campaigns. It gives advertisers more independent verification inside a walled garden where native reporting has long been the main option. Brand safety and performance teams running TikTok spend should check whether the new coverage fits their verification stack.