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Google faces EU antitrust scrutiny over search advertising auctions — potential impact on digital ad spend.

Context

Google is facing fresh EU antitrust scrutiny over its search advertising auctions. This could lead to changes in how digital ad spend is allocated, affecting marketers' strategies and budgets. Relevant for brands with significant digital ad spend.

Original Source

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ExchangeWire

Digest: Google Faces Fresh EU Search Scrutiny; Alibaba’s Qwen Processes 120 Million Orders in Six Days

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