SEMrush analyzes 8,000 content marketing job listings — highlights shift from writing to ownership roles.

Context

SEMrush analyzed 8,000 US content marketing job listings to identify a shift from writing-centric roles to those focusing on SEO, AI discovery, storytelling, and impact. This shift may indicate a growing need for marketers to own multiple aspects of content marketing, rather than just creating content. Relevant for marketers looking to upskill or reskill in content marketing.