PepsiCo's CMO shares Super Bowl strategy insights — informs 2026 growth plans.

Context

PepsiCo's Chief Consumer and Marketing Officer Jane Wakely discussed how the company's Super Bowl strategy extends beyond the big game, with efforts from Lay’s, Pepsi Zero Sugar, and Poppi informing 2026 growth plans. This insight is relevant for marketers evaluating the effectiveness of large-scale brand activations and their long-term impact on business growth. The article provides a behind-the-scenes look at PepsiCo's marketing strategy.