Silverpush & Epitaph Release Attention Study with Lumen Research — contextual intelligence for YouTube ad performance

Context

Silverpush, a contextual intelligence company, has released a first-ever attention study with Epitaph and Lumen Research to prove the performance of YouTube and contextual advertising. The study aims to demonstrate the impact of contextual intelligence on ad effectiveness. Relevant for marketers evaluating YouTube ad strategies and the role of contextual targeting.