Criteo integrates with OpenAI's ChatGPT ad pilot — expands ad capabilities in AI-driven environments

Context

Criteo has joined OpenAI's advertising pilot in ChatGPT, enabling brands to leverage its digital advertising platform in AI-driven environments. This integration expands Criteo's capabilities in the emerging space of AI-driven advertising, where brands can reach users through conversational interfaces. Relevant for marketers exploring AI-driven ad channels.