Smartly Integrates with Amazon DSP for Unified CTV and Social Campaigns — Expands Intelligent Creative Reach

Context

Smartly has integrated its video campaign management platform with Amazon DSP, enabling advertisers to extend their campaigns to Amazon's premium CTV inventory. This move unifies social and CTV campaigns, providing full-funnel activations and reporting across Amazon's streaming inventory. Relevant for brands with existing Amazon ad spend, looking to optimize their CTV strategies.