mar-techRadar
Agencies regain control in programmatic — industry shift for marketers.
Context
The Drum reports that agencies are taking back control in programmatic, reversing a trend of marketers losing control to the bloated ecosystem. This shift may simplify programmatic advertising for brands and improve ROI. Relevant for marketers currently navigating programmatic advertising.
Original Source
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The Drum
Programmatic lost its way – but agencies are now taking back control
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