Magnite weighs in on The Trade Desk's OpenPath, PubMatic's agentic push, and Amazon's sports spend leapfrog — key implications for marketers.

Context

Magnite has shared insights on The Trade Desk's OpenPath, while PubMatic is leaning into agentic campaigns. Meanwhile, Amazon has surpassed DAZN in sports spend, as reported in VideoWeek's Week in Charts. Marketers should take note of these shifts in the digital landscape.