Orange 142 Launches Ignition+, AI-Powered Programmatic Media Solution — Simplifies Enterprise Media Buying

Context

Orange 142, a division of Direct Digital Holdings, has launched Ignition+, a unified, AI-powered programmatic platform designed to simplify complex media buying and maximize investments for enterprises. This move aims to bring greater clarity and control to media investment, a key concern for marketers seeking efficient ad spend. Relevant for brands with significant media budgets evaluating programmatic solutions.