The Drum highlights broken marketing funnel — calls for industry-wide collaboration.

Context

The Drum has published an opinion piece by Harriet Donovan, Managing Director - EMEA, emphasizing the need for industry-wide collaboration to fix the broken marketing funnel. The article suggests that no single entity can address the issue alone, and collective effort is required to optimize marketing performance. Relevant for marketers seeking to improve their marketing funnels and enhance overall campaign effectiveness.