Survey: PPC Experts Say Platforms are Harder to Trust — AI Offers Limited Relief

Context

A recent Search Engine Land survey of over 1.3K PPC experts reveals that platforms are becoming increasingly difficult to trust, with AI saving only 5 hours of work per week. This shift in trust dynamics may force marketers to reevaluate their strategies and consider in-house solutions. Relevant for marketers relying heavily on PPC advertising.