Stonegate Group appoints Fifty as strategic media partner — boosts media buying ahead of World Cup.

Context

Stonegate Group, the UK’s largest pub operator, has appointed Fifty as its strategic media partner to lead media strategy and buying across its portfolio. This move is significant for marketers in the hospitality and beverage industries, as it may impact advertising spend and media buying strategies ahead of the World Cup. Relevant for brands with a presence in UK pubs and bars.