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Albertsons injects retail media data into YouTube ads — expands CTV targeting options

Context

Albertsons has partnered with YouTube to inject fresh retail media data into its advertising platform. This move expands CTV targeting options for brands seeking high-intent audiences, a space already being chased by rivals like Kroger. Relevant for marketers leveraging CTV for retail media campaigns.

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Marketing Dive – News

Albertsons injects fresh retail media data into YouTube advertising

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Albertsons injects retail media data into YouTube ads — expands CTV targeting options | The Marketing Exploit