IAS offers 'linear-like' transparency for CTV ad measurement — benefits advertisers seeking cross-platform data.

Context

IAS has introduced CTV ad measurement solutions providing show, genre, rating, language and program-level data across platforms, including Disney, Paramount and Amazon Prime Video. This move offers advertisers 'linear-like' transparency, a significant advantage in navigating the complexities of cross-platform advertising. Relevant for brands leveraging CTV for targeted ad campaigns.