mar-techRadar
Lamborghini activates at DreamHack Atlanta — rethinks youth marketing for luxury brands.
Context
Lamborghini showcased gaming-focused activations at DreamHack Atlanta, highlighting luxury brands' shift in youth marketing strategies. This move could influence how other high-end brands engage with younger audiences. Relevant for luxury marketers seeking innovative ways to connect with Gen Z.
Original Source
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The Drum
At DreamHack Atlanta, Lamborghini showed how luxury brands are rethinking youth marketing
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