mar-techRadar
Charlotte McEleny explores live commerce across APAC — operational infrastructure key to success.
Context
Charlotte McEleny's latest column examines the live commerce market in APAC, finding that success requires the right operational infrastructure. This highlights the importance of investing in robust infrastructure for live commerce initiatives. Relevant for brands and retailers with APAC expansion plans.
Original Source
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ExchangeWire
Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now
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