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Search Engine Journal highlights AI's value in judgment layer — marketers must adapt.

Context

Search Engine Journal emphasizes the importance of judgment layer work in AI adoption, where most practitioners currently reside in the execution layer. Marketers must adapt to leverage AI's full potential. This shift requires a deeper understanding of AI's capabilities and limitations.

Original Source

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Search Engine Journal

You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester

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