ShareLinkedInXEmail
←Back to briefing
mar-techRadar

The Drum: Six ways to navigate commerce media squeeze — key strategies for marketers.

Context

Kiri Masters, Commerce Media Columnist for The Drum, has outlined six key strategies for navigating the commerce media squeeze. This article offers actionable advice for marketers looking to optimize their retail media strategies in a rapidly changing landscape. Relevant for marketers with a focus on commerce and retail media.

Original Source

↗

The Drum

Kiri Masters: Six ways through the commerce media squeeze

Radar items are brief signals worth monitoring

Get the briefing in your inbox

Analysis like this on how AI is reshaping creative, media, search, measurement and governance, written for the people who make the decisions.

Free · Every weekday at 07:55 UK time · Unsubscribe anytime · Privacy

The Drum: Six ways to navigate commerce media squeeze — key strategies for marketers. | The Marketing Exploit