Rise Launches Agentic Bid Enrichment — real-time intent signals for every bid request.

Context

Rise, the intelligent supply platform, has launched Agentic Bid Enrichment, an AI-powered intelligence layer that generates real-time intent signals on bid requests. This move aims to provide advertisers with more accurate and timely insights into user intent, potentially improving ad targeting and ROI. Relevant for advertisers looking to enhance their programmatic advertising strategies.