General Catalyst leads $1.1B round into River AI — AI startup funding surge

Context

General Catalyst has led a $1.1 billion funding round into River AI, a 2-month-old startup founded by xAI co-founder Igor Babuschkin. The investment highlights growing interest in AI-powered personal agents, a space with significant implications for customer experience and marketing automation. Relevant for marketers exploring AI-powered customer service solutions.