Baidu Introduces AI Citation‑Based CTR — Signals Shift in Search Attribution

Context

Baidu now measures AI click‑through rate by dividing clicks by citations instead of impressions, a change highlighted in a new AI Traffic Analysis report. This shift could alter how marketers evaluate AI‑driven search visibility and attribution, especially for brands targeting the Chinese market. SEO teams should review the report to understand potential impacts on keyword strategy and reporting metrics.