51Degrees launches Human Confidence Data tool to flag non-human web traffic — bot filtering goes precision-grade

Context

Precision data company 51Degrees has launched a product that scores website traffic by confidence of human origin, helping site owners, advertisers and their tech partners filter non-human traffic. The stated aims are cutting wasted ad spend, protecting proprietary content and improving the value of inventory. Relevant for performance and ad-verification teams, as bot traffic continues to distort engagement metrics and programmatic costs.