Meta's Muse AI app passes 10M users, with shopping a top use — early consumer AI commerce signal

Context

Meta said during its Q3 earnings call that its AI app Muse has surpassed 10 million users, with shopping and personal productivity emerging as leading activities. Shopping showing up as a top use case suggests consumers are already turning to conversational AI for product discovery, which matters for brands planning how they will appear in AI-assisted purchase journeys. Ecommerce and social commerce teams should watch how Meta packages shopping features inside Muse.