China issues first five-part GEO standard — practical AI visibility framework for Western SEOs

Context

China has published a five-part Generative Engine Optimization standard, reportedly written after a television scandal over misleading AI visibility claims. The framework covers measuring AI visibility, evaluating vendors, and drawing a line between legitimate optimization and manipulation. Agencies and in-house SEO teams building GEO practices should read it as an early reference point for defining what credible work looks like.