Apple's identity block squeezes publisher ad revenue — why Apple can afford the hit

Context

Digiday's graphic breakdown examines how Apple's identity block, which limits cross-app tracking and identifiers, reduces the ad money flowing to publishers. The piece also explains why Apple can absorb the change, since its revenue depends far less on advertising than that of its rivals. Publishers and performance marketers relying on mobile targeting should read the original to gauge the revenue exposure.