ShareLinkedInXEmail
agentic-marketingRadar
Opp 4Threat 3Evaluate6 monthsmedium confidence

Parloa's agent platform goes on SAP's marketplace — agentic CX reaches SAP shops

Context

Parloa has made its Agent Management Platform available as an SAP Solution Extension, branded "SAP Conversational Agent Management by Parloa." The product lets customers build, deploy and manage AI agents across the customer lifecycle and all channels, with built-in controls. It matters most for enterprises already running SAP who want conversational AI for service and customer experience without adding a separate vendor relationship.

Original Source

↗

MarTech Series

Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interactions

Radar items are brief signals worth monitoring

Get the briefing in your inbox

Analysis like this on how AI is reshaping creative, media, search, measurement and governance, written for the people who make the decisions.

Free · Every weekday at 07:55 UK time · Unsubscribe anytime · Privacy