Hightouch launches Match Booster across five European markets — higher match rates without compliance trade-offs

Context

Hightouch has launched Match Booster in the UK, Germany, France, Spain, and Italy, claiming it matched 15% more people on average than a rival onboarding provider in a five-market pilot for a global media company, and up to 90% more in a single test. The pitch is that identity match rates can rise without weakening consent or privacy compliance, which matters as European data rules tighten. Brands, agencies, and ad-tech teams relying on first-party data onboarding should look at the source for methodology and vendor-reported caveats.