SoundHound and LG partner to bring restaurant ordering to 20 million U.S. smart TVs — new commerce channel opens

Context

SoundHound AI and LG Electronics have partnered to let merchants, starting with restaurants, transact through voice and agentic AI on approximately 20 million LG Smart TVs in the U.S. It positions the living room screen as a new commerce surface, a channel that has largely sat outside retail and food-service marketing plans. Restaurant brands, CTV ad teams, and anyone tracking voice commerce should read the original to gauge how quickly this moves beyond the initial category.