Particular Audience lets retailers apply CDP segments to organic search and merchandising — first-party targeting moves beyond paid media

Context

Particular Audience has added CDP audience targeting to its retail media platform, letting retailers attach segments from their own customer data platform to organic search and merchandising rules. It extends first-party audience use beyond sponsored placements into owned on-site discovery. Retail media and ecommerce teams running search and merchandising should look at whether their CDP segments can now shape product ranking directly.