Publishers grow revenue despite AI traffic losses — but 2027 comparisons get harder

Context

The New York Times, People Inc., News Corp and Reuters all reported revenue growth even as AI-driven search and answer engines erode referral traffic. Their gains rest on subscriptions, licensing and diversified revenue streams rather than page views. Publishers and media planners should note that tougher year-over-year comparisons are coming, so the growth story may get harder to sustain.