Agencies struggle with pitches while Magnite and rivals bet on agentic AI — buying automation accelerates

Context

AdExchanger reports that agencies are falling short on pitch execution while Magnite and other ad tech players are doubling down on agentic AI. The gap suggests vendors see autonomous buying tools as a way to bypass traditional agency workflows. Senior marketers managing agency relationships and programmatic budgets should read the original to gauge how agentic tools might reshape their roles.