Salesforce launches Koa Decisions — faster single-step decisions for AI-driven marketing workflows

Context

Salesforce has released a new version of its decision model, Koa Decisions, which handles single-step decisions in milliseconds. The shift favours speed and action over extended reasoning, which could matter for teams running real-time personalisation and automated journey triggers. Marketing technology and CRM leads should review the source to judge whether the latency gains apply to their use cases.