EU preliminarily finds TikTok's For You feed breaches Digital Services Act — harmful rabbit-hole risk flagged

Context

The European Commission has preliminarily found that TikTok's 'For You' recommendation feed breaches the Digital Services Act, citing a harmful \"rabbit hole\" effect that can push users toward problematic content. Because the finding targets how the algorithm ranks and serves content, it signals regulatory scrutiny of recommender systems that brands rely on for reach and placement. Brand safety, social media planning and platform-risk teams should track the Commission's next steps and any remedies TikTok is required to implement.