DM
Data & Measurement
AI analytics, predictive modelling, attribution, and identity.
- 14 Oct 2026Lowe's Extends Retail Media Network Off-Site and Adds Incrementality ToolsDeveloping
- 14 Oct 2026Salesforce Acquires Loops to Automate Causal Analysis Inside TableauDeveloping
- 13 Oct 2026Guideline Launches AI Agent That Converts Spreadsheet Media Plans Into Governed DataDeveloping
- 13 Oct 2026Salesforce agrees to acquire Loops — AI analytics explains metric shifts automaticallyRadar
- 9 Oct 2026ChatGPT Ads Adds Image Format and Third-Party Measurement, Clearing Procurement's Last ObjectionFeatured
- 8 Oct 2026ClicData's Conversational Agent Eliminates the Analyst From Dashboard CreationDeveloping
- 8 Oct 2026fullthrottle.ai Converts Paid Search and Social Signals Into Cross-Channel Household AudiencesDeveloping
- 7 Oct 2026ChatGPT Ads Launches With Dual-Path Measurement Architecture From Day OneFeatured
- 7 Oct 2026Captello Intelligence Cards Bring CRM Context Into the Moment of Lead CaptureDeveloping
- 7 Oct 2026On Device Opens Direct API Access to Brand Lift Measurement DataDeveloping
- 7 Oct 2026Reddit launches lead‑gen tools — marketers gain new audience‑centric prospecting optionRadar
- 7 Oct 2026Omnicom Media & Rembrand launch context‑aware in‑content ad insertion — new monetisation layer for publishersRadar
- 7 Oct 2026DAIVID launches MoodBoost — emotion‑driven media buying could lift performance by 43%Radar
- 7 Oct 2026Mirror Particle launches world‑model AI to predict human behavior — new tool for market researchRadar
- 6 Oct 2026DoubleVerify Attribution Puts ChatGPT Ads on the Performance Media SpreadsheetFeatured
- 5 Oct 2026Agentic Analytics Arrives, But Human Judgment Remains the ConstraintDeveloping
- 2 Oct 2026Google Gemini Adds UTM Parameters — clearer AI traffic attribution for marketersRadar
- 2 Oct 2026Hallmark partners with iSpot for outcomes‑based TV measurement — brands link ad spend to salesRadar
- 2 Oct 2026Particular Audience launches Trade Media solution — digital flexibility for supplier‑funded promotionsRadar
- 1 Oct 2026LiveRamp Brings First-Party Targeting to ChatGPT Ads as Measurement Gap WidensFeatured
- 1 Oct 2026Amazon Claims 20% of Ad Value Falls Outside Standard Attribution WindowsDeveloping
- 1 Oct 2026Kroger partners with Vidmob and MMA Global to predict e‑commerce ad conversion — 81% accuracy shows AI can guide creative decisionsRadar
- 30 Sept 2026Usermaven launches Maven AI 2.0 — autonomous agents reshape attribution analyticsRadar
- 30 Sept 2026Dazzle claims camera roll outperforms inbox for consumer insights — marketers get richer data sourceRadar
- 29 Sept 2026Google Opens YouTube Shorts to Programmatic Buyers Through DV360Featured
- 29 Sept 2026Attribution Models Systematically Undercount AI Search Demand by Up to 10xDeveloping
- 29 Sept 2026CallRail Closes the Attribution Gap for ChatGPT Ad CampaignsDeveloping
- 29 Sept 2026David’s Bridal launches Pearl Connect — AI platform gives vendors targeted wedding leadsRadar
- 29 Sept 2026MNTN partners with AppsFlyer to link TV ad exposure to mobile in‑app actions — sharper attribution for performance TVRadar
- 25 Sept 2026OpenAI tests third‑party‑style tracking in ChatGPT ads — marketers face new attribution challengesRadar
- 24 Sept 2026Palantir Moves Into Media's Core Data Infrastructure Across Audience and OperationsDeveloping
- 24 Sept 2026Taboola's Realize ID Brings Unified Identity Resolution to Open-Web PerformanceDeveloping
- 24 Sept 2026SQREEM's Large Behavioral Model Challenges LLM-Based Predictive Audience EnginesDeveloping
- 24 Sept 2026Amazon Marketing Cloud expands to 5‑year data set — unlock deeper acquisition budgetsRadar
- 23 Sept 2026GPT-6 Three-Tier Architecture Cuts Frontier Research Costs in HalfFeatured
- 23 Sept 202651Degrees launches 51Did ID — privacy‑friendly ad ID boosts supply‑chain interoperabilityRadar
- 22 Sept 2026DAIVID Scales Creative Intelligence to Connect Ad Elements With Business OutcomesDeveloping
- 22 Sept 2026Hootsuite partners with AI to streamline social signal tracking — marketers can now aggregate fragmented dataRadar
- 22 Sept 2026On Device partners with Index Exchange — independent brand lift studies now in programmatic marketplacesRadar
- 22 Sept 2026ArcSpan Integrates First‑id — Persistent Cookieless Identity for Publisher MonetisationRadar
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